Best Mutual Fund Email Message Campaign

Name of Email Campaign:
The SilverPepper of the Stars

Email Subject Lines:
F. Scott Fitzgerald on SilverPepper’s 10 out of 10 Stars
Theodore Roosevelt on SilverPepper’s 10 out of 10 Stars
John Glenn on SilverPepper’s 10 out of 10 Stars
Marcus Aurelius on SilverPepper’s 10 out of 10 Stars

Occasion:
SilverPepper’s two mutual funds each received a Morningstar Rating of 5 out of 5 Stars. That’s a perfect 10 out of 10 Stars! For 100% of SilverPepper’s Funds, in the very first year of their eligibility, to receive the highest Star Rating, is very rare, and speaks to excellence.

Marketing Strategy:
Create a series of emails to remind our target audience: When you think of SilverPepper, think of the Stars, think of excellence.

Creative Execution:
Each email image employs a triptych of panels, executed in the SilverPepper colors of black, white, red and silver. The first panel portrays a historical figure of excellence – F. Scott Fitzgerald, Theodore Roosevelt, John Glenn, Marcus Aurelius – who are “Stars” in their fields of endeavor. The second panel displays a quotation from that historical figure using the word “Stars.” The third panel shows each of SilverPepper’s Funds, next to the official Morningstar 5-Star Rating. By using the historical figure’s name as the first words of the email subject line, we entice our target audience of well-educated Financial Advisors to open the email, see the inspirational quotation, and make the association: When you think of SilverPepper, think of the Stars, think of excellence.

Contributors:

President:	Patrick Reinkemeyer
CEO, HypnoVision Media Corporation:	Joe Reinkemeyer

HYPNOVISION MEDIA CORPORATION

Location: USA