Best Insurance Integrated Ad Campaign

As Canadians, we’re all fortunate to have government-subsidized health care. However, we know that not all health care needs are covered – there are large gaps. Fortunately, Health & Dental Insurance for Costco members can help members fill many of those gaps.

The campaign included print ads, banner ads and landing page – each with an interactive fold-in element that depicts a gap being filled in – and once folded, it depicts how we can help them save money while filling those gaps.

Contributors:

Creative Director:	John Rocca
Art Director:	Chad Burnie
Writer:	Kevin Wilson
Account Lead:	Pauline Ming
Project Manager:	Seanna Gareau

MANULIFE

Location: Canada