Best Travel Rich Media Online Campaign

Impractical Jokers is truTV’s #1 hit series with an intensely loyal base of digitally active and socially engaged fans. This top-performing show is one of truTV’s youngest, with a strong skew towards millennial males.

The objective was to engage fans and drive brand awareness during the key media timeframe around “Spring Break.” How? With hilarious custom content featuring the Roaming Gnome and the Impractical Jokers on wild Vegas adventures. The content was shared across, linear, digital, social and mobile platforms.

Key Results: Client returned to truTV for their third consecutive year of customized branded content promotion. The brand significantly increased their digital commitment to truTV, based on the impacts generated from these customized campaigns. And finally, the client sponsored the highly popular Jokers Mobile App for the second year in a row.

Contributors:

VP Integrated Partnerships:	Courtney Brown
VP Integrated Partnerships:	Brandon Stern
Director, Integrated Partnerships:	Amanda Wong
Manager, Creative Services:	Ahmad Russell

TRUTV

Location: USA