Best Automobile Online Video

Cooper Tire was an underdog in their category as they headed into the long-awaited launch of their exciting new product, the Cooper Zeon RS3-G1. With low awareness amongst drivers as to the tires they have, much less the tires they need, the gauntlet was thrown down. We were there to accept the challenge, ready to build awareness and show consumers what they’ve been missing from their driving experience. As suggested by its name, the Cooper Zeon RS3-G1 can hold 1G in corners, offering maximum grip and traction for a performance tire. This was a key attribute that the target audience might not know to consider in their search for improved power. Conventional thinking said tires were all the same. But the vision was to convince everyone within earshot to not settle for the status quo. Armed with a product worthy of being sold as the smart choice, we disrupted the market with a message of getting more bang for the buck. About 1G more. The creative spark would come not from where the rubber meets the road, but from where the rubber meets the runway. Inspired by a capability more commonly found in airplanes than in cars, we took the client to the tarmac with a concept that made the viewer feel as though they were simultaneously in complete control and close to flying. The result was an advertising campaign that both boosted sales and elevated the brand to new heights across media.

Contributors:

Director of Brand Development:	JESSICA EGERTON
Marketing Specialist:	Keri Moreno
Executive Creative Director:	Rob Kerr
Associate Creative Director:	John Towler
Executive Vice President Ideas and Innovation:	Andy Jorishie
President:	Curtis Zimmerman
Client Success Officer:	Jason Hatfield
Account Director:	Mallory Hartline
Director of Broadcast Production:	Emily Barrow

THE ZIMMERMAN AGENCY

Location: United States