Best Hotel And Lodging Social Media Campaign

Internet Marketing Inc. (IMI) put themselves in the shoes of dog-lovers and knew a video showcasing a day-in-the-life of a Vdog pup would melt the hearts of pet lovers. It would also increase Vdara's reach through social shares. The video takes viewers on a journey through the luxurious amenities offered for dogs at Vdara Hotel & Spa. The purpose of the video was to keep Vdara top of mind for dog-friendly resorts in Las Vegas.

The audience for the V-dog program is dog-lovers in Las Vegas or traveling to Las Vegas and more specifically, women with small dogs.

IMI wanted to create a short video to surprise, delight and inform Vdara’s engaged social audience about their Vdog program. We strategically chose to feature an affluent couple and their small dog. The video conveyed the real human (and canine) experience of the Vdog program, the likes of which only Vdara can provide.

Goals:
Increase brand awareness
Showcase Vdog program awareness
Boost social engagement

Given our goals for this piece were to engage with an active social media audience, IMI relied on Vdara’s social media team to promote this video. Once the video went live on Vdara’s Facebook page, the views, shares and comments came in fast.

This 42 second Vdog video garnered some incredible results and continues to grow every day! It has also outperformed any branded video on their social channels (specifically Facebook) by more than 3900%!

Facebook Engagement:
Likes: 1,035
Comments: 144
Shares: 257
Views: 100,000

Contributors:

INTERNET MARKETING INC.

Location: United States

About the Agency:

Internet Marketing Inc. (IMI) is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego and Las Vegas. They specialize in designing integrated digital programs that improve brand experiences and grow businesses through valuable data insights and strategy across paid, owned and earned media. Their digital experts nimbly adapt strategy based on a comprehensive view of a brand's online audience and program performance.