Best Non-profit Interactive Application

When Aristotle’s developers and designers began work with the non-profit Arkansas Single Parent Scholarship Fund (ASPSF) to create a new website, the team tackled new branding, the site’s first responsive design, and coordinating with hundreds of local affiliates. To respect the time and attention of single parents and potential donors to the non-profit, Aristotle’s team designed the site to load almost instantly.

The site also loads in 7 seconds over a 3G connection. Why does 3G matter? While 4G is faster, 3G is still the most widely used cell phone Internet connection in the United States. And for many single parents, a cell phone may be the only Internet access available.

If you took a selfie right now, that picture file would be bigger than the entire homepage of ASPSF.

That’s almost unheard-of for a website, but this kind of low page size was an imperative for Aristotle’s team. Taking account how users would access the site fundamentally changed the approach to design because the site had to perform without sacrificing anything in terms of imagery or style.

The result of this design is a site that removes any delays or barriers between getting single parents to the application process or directing donors to contribute to ASPSF’s mission.

Contributors:

Director of Labs:	Matt Shull
Web Content Specialist:	Marla Nicole Shivers
Client Strategist:	Whitney Ward
Copywriter & SEO Specialist:	Harrison Maddox
Senior Designer:	Adrian James
Senior Developer:	Kristi Stewart
Web Developer:	Anna Zolten
Client Development and PR Associate:	Conor Hennelly
Director of Digital Media & SEO :	Sarah Stashuk
Interactive Marketing Consultant :	Brittany Caldwell

ARISTOTLE, INC.

Location: USA

About the Agency:

Aristotle has used results-driven online marketing to help businesses grow since 1995. With clients around the globe, Aristotle continues to create new strategies for developing innovative interactive and premium web services and for conquering emerging technologies and new communication channels. We offer a vast array of services, from professional search engine marketing, social media management and website design to application development, domain hosting and wireless broadband access.