Best Medical Equipment Website

Cynosure’s audience is women and men ages 30-55 looking for a non-invasive and less drastic alternative to liposuction. The goal of the campaign is to drive potential patients to sign up for a SculpSure consultation with a SculpSure provider via form fill or phone call.

Cynosure had existing landing pages for each of their providers, however there are so many providers in such close proximity to each other that if we ran separate paid search campaigns for each provider, we would compete against ourselves. Our solution was to develop a single page that shows users the providers closest to them (via IP lookup) and allows them to explore all the providers in their area by linking to the providers’ pages. This solution allowed us to integrate the separate, existing individual provider pages into one national campaign that solves the issue of bidding against ourselves and provides users with a complete list of options. Users can explore each of the providers in their area and choose to book an appointment with the provider that makes the most sense for them. Appointments can be requested via phone call or form complete. Phone tracking has been enabled cross-domain so that calls originating from paid search are tracked whether the user is on our landing page or the providers’ pages.

Contributors:

Account Executive:	Rachel Cox
Director Interactive Services:	Andrew Abrahams
Senior Interactive Designer:	Alex Bixby
Search Specialist:	Nick Pucillo

OVERDRIVE INTERACTIVE

Location: USA