Best Travel Online Newsletter Campaign

Wichita’s known as the Air Capital, but our community has to work hard to attract and retain low-fare carriers, offer a good selection of nonstop flights, and keep fares competitive with other markets (i.e. so people don’t drive to and fly out of Kansas City or Oklahoma City).

As agency of record for the state’s largest airport, Wichita Eisenhower Airport, we do all we can to keep flights full. A major goal: drive grassroots efforts to educate travelers about new connections so they know just how easy and economical it is to fly from Wichita. Traveling isn’t simply a trip, but an experience to embrace and share.

Our Eisenhower AIR emagazine rethinks the airport’s external communication. We changed the old enews’ name, format and look. We share stores about people, the places they go and adventures they have. We crowdsource stories by running contests, reaching out through digital channels or hitting the phones. We work social-media channels, run Facebook and Google banner ads, and have social-sharing icons within AIR. During the first three months, generating close to 18,000 visits to the magazine and an email open rate of 13%, well above the 3% industry average. People spend twice as long with AIR than any other section on flywichita.org. Readers have come from 37 of the 50 states.

Contributors:

Creative Director:	Sonia Greteman
Designer:	Meghan Smith
Copywriter:	Barry Owens
Programmer:	Heather New
Digital Director:	Jordan Walker
Brand Manager:	Stephanie Stover

GRETEMAN GROUP

Website: www.gretemangroup.com

Location: US

About the Agency:

Aviation Marketing Communications Branding Agency