Best Beverage Integrated Ad Campaign

FAST Hangover is a single-dose, liquid medicine taken the morning after a night of drinking. The brand was looking to build awareness in key markets amongst millennial men. Our answer was an integrated campaign that embraced the millennial mindset while proving that FAST is definitely not their parents’ medicine.   After a night of heavy drinking, there’s plenty of remorse. You wake up remembering a walk of shame, or a late-night cry with your Uber driver. These are the things FAST can’t help. But it can help with hangovers. In this campaign, we took on the epic drunken-night-out stories that millennials live for. Half poking fun, half a drunken call to arms, these ads promised customers that FAST had their back the next morning. Thus far, the campaign has driven about 316K page visits – from 733 new visitors by month to over 87,316 during the campaign – and with an efficient $3.75 cost-per-site visit. And word and adoption continues to spread.

Contributors:

Executive Creative Director:	Barry Fiske
Creative Director:	Pete Tschudy
Creative Director:	Larry Mintz
Associate Creative Director:	Carlos Perez
Associate Creative Director:	Kait Strovink
Copywriter:	Olivia Kostigen
Designer:	Kelsey Liggett
Junior Designer:	Eleni Tzaneros
Producer:	Nathan DeLong
Director & Editor:	Dustin Devlin

SAPIENTRAZORFISH

Location: USA