Best Financial Services Social Media Campaign

CAPITAL ONE goals: amplify exposure of Capital One’s JamFest, align Capital One with the best in sports & music, drive loyalty & advocacy for Capital One cards.

OUR SOLUTION: Positioned Capital One as the premier card aligned with the best in sports and music. We captured the excitement that occurs when these two worlds collide in an 8+ week program that aligned Capital One’s Houston JamFest concert with the iHeartRadio Music Awards.

Partnership highlights:
• Ryan Seacrest kicked off exclusive cardholder pre-sale promotion, reaching 91% of all tickets sold via
pre-sale.
• 8 weeks of multiplatform promotion across Turner and iHeart properties.
• Live injects of Maroon 5 and Pitbull performances from JamFest.
• Capital One talent Charles Barkley featured as co-host of TV broadcast.
• Custom on-air promos.

Impact of this campaign: broadcast live to millions on Sunday April 3 from the LA Forum, the third annual Awards show celebrated the hottest artists across all genres of music and the fans who love them. The show was a 3-hour TV tri-mulcast on tbs, TNT & truTV, with an audio simulcast across the iHeartRadio network. This star-studded show included 13 incredible performances, featuring Megan Trainor, Chris Brown, Demi Lovato with Brad Paisley, plus 14 in-show Award Presentations including Taylor Swift and U2.

And delivered results: this iHeartMusic Awards partnership became a music powerhouse!
• 8 weeks of vast promotional reach leading to the event.
- 4.8 Billion overall iHeartRadio Awards impressions through iHeartMedia stations
- 530.8 Million TV impressions across Turner networks
• Massive delivery for the Awards Special, engaging younger demos on TV and Social platforms.
- 18 Million unduplicated viewers across Turner.
- #1 Nielsen Twitter TV rating, beating Walking Dead Finale and ACM Awards.
- 38 yr Median Age, an unprecedented decline of +15 yrs for TNT and TBS.

Contributors:

Turner Content Partnerships:	Dan Reiss
Turner Content Partnerships:	Jenn Cohen
Turner Content Partnerships:	Lisa Saffian
Turner Content Partnerships:	Tali Mishael
Horizon Media:	Samantha Rose
Horizon Media:	Sarah Duffy
Horizon Media:	Cristina Marrus
Capital One:	Cindy Epley
Capital One:	Benjamin Friedson
Capital One:	Byron Daub

TURNER ENTERTAINMENT NETWORKS

Location: United States