Best Pharmaceuticals Online Video

Advanced prostate cancer is a terrifying and overwhelming disease. From understanding its treatment options and side effects to dealing with a loss of manhood, men diagnosed face many hurdles. The only ones who truly understand the emotions and challenges ahead are men who also have prostate cancer. With this insight in mind, we created a series of patient videos that provide an authentic and emotional glimpse into the lives of men who are fighting their advanced prostate cancer with XTANDI.

To do this, we used a storytelling technique that wove together each man’s prostate cancer experience with a life passion. These passions immediately frame each man at a very human level—David is a war vet with a love for the outdoors, Kim is insightful with a passion for collecting clocks, and Dennis is a family man with a knack for garage sales. These passions not only provide captivating narrative, but they also establish these men as real and relatable during such a vulnerable time. The thoughtful combination of intimate face-to-face moments with personal lifestyle shots keeps these videos engaging, authentic, and highly emotional. Through these videos, men with advanced prostate cancer can see themselves in the eyes of David, Kim, and Dennis—gaining firsthand experience and a level of comfort in knowing that they are not alone. The men in these videos instill hope, impart courage, and inspire other men to keep fighting back against their advanced prostate cancer.

Contributors:

CDMICONNECT

Location: United States