Best Hotel And Lodging Online Newsletter Campaign

As part of its integrated solution set, TravelClick offers a hospitality CRM tool called Guest Management Solutions (GMS). Hotels use GMS to send the right messages to the right customers at the right time.

EAST, Miami leverages GMS to market its luxury hotel living lifestyle not only to guests who have room reservations but to all visitors of the property. The newsletter shown here boasts EAST, Miami’s rooftop bar, art installation and its prime location in a burgeoning fashion district.

For this email alone, EAST, Miami gained the following results:
•35% Distinct Opens Rate
•More than $21,000 in revenue & 75 room nights booked
•97% of these bookings were made by guests who had stayed at the property before

Contributors:

TRAVELCLICK, INC

Website: www.travelclick.com

Location: USA

About the Agency:

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.