Best Small Business Website

Shaker Creative conceived and built a new website that showcased the Orca Bay brand, culture, and products in a consistent, fresh manner that encapsulates their history and narrative. The goal was to create a whimsical, animated homepage with a collage aesthetic, and ensure it was responsive and unbroken across all devices. To accommodate this vision, Shaker Creative created a “hometown” scene that doubles as the site’s menu; each building has an animated hover state that transforms to an informational hijack when the user clicks on the custom-illustrated ‘buildings’. The site also features a blog, recipe index, and fish compendium. While the recipe index features meals ideas using the brand’s products, the fish glossary exhibits each of Orca Bay’s seafood products with corresponding background information on origin, catch method, and species. Lastly, the site’s e-commerce platform presents tidy product layouts that feature clean grids, subtle animations, and colorful hover states to distinguish and accentuate each product in an engaging, memorable manner. The site overall features thematic, custom iconography, clean UI, intuitive navigation, and enticing photography to lend the brand an authentic yet whimsical sensibility.

Contributors:

VP, Creative Services:	Dan Shaker
Art Director:	Anthony Cruz
Lead Developer:	Doug Vandermeulen
Developer:	Sade Smith
Project Manager:	Meghan Seal

SHAKER

Location: United States

About the Agency:

Shaker Recruitment Advertising & Communications helps organizations realize their business objectives through employer branding, recruitment marketing, responsive web design and development, employee and candidate communications, social and interactive media, and metrics. Shaker has more than 65 years of strategy and management expertise, including research, planning, creative, placement, and measurement.