Best Consumer Goods Website

Shaker Creative designed a microsite that introduced the new product line and strategically positioned the brand’s entrance into a new space. Leveraging bold design, whimsical animations, and playful parallax, the Chocolate Everyday landing page introduces Russell Stover’s new product in a fun, experiential way that engages users at the outset. The site offers a product finder that prompts users with a series of descriptive questions to determine the most suitable flavor based on their tastes, along with a custom poll integration on each product page; the emoticon-based quizzes prompt users to answer questions that revolve around each chocolate flavor. Further, responsive development enables a consistent, seamless user experience across devices and screens so that the brand retains its integrity. The experience is engaging and memorable, and encourages consumers’ familiarity and enthusiasm for the brand.

Contributors:

VP, Creative Services:	Dan Shaker
Art Director:	Anthony Cruz
Lead Developer:	Doug Vandermeulen
Developer:	Jeremy Breit

SHAKER

Location: United States

About the Agency:

Shaker Recruitment Advertising & Communications helps organizations realize their business objectives through employer branding, recruitment marketing, responsive web design and development, employee and candidate communications, social and interactive media, and metrics. Shaker has more than 65 years of strategy and management expertise, including research, planning, creative, placement, and measurement.