Best Consumer Goods Social Media Campaign

This campaign was developed in order to leverage pop culture to create viral content. We made the choice to align our brand with the “Gilmore Girls” Revival to help connect to a broader audience and join a larger conversation with a demographic that aligns with our brand. This show resonates perfectly with our fanbase and has a cult-like following making it an ideal series to relate our product to.

Contributors:

Social Media Sr. Manager:	Jessica Latimer
Social Media Manager:	Lawren Weiner
Sr. Social Media Coordinator:	Jennifer Olivo
Social Media Coordinator:	Bryana Murphy
Social Media Coordinator:	Cassidy Alvanas

ALEX AND ANI

Location: Unite States

About the Agency:

ALEX AND ANI: We create meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. We share a passion for the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI products are proudly designed and crafted in America and made with love.