Best Employment Online Campaign

There's not enough homegrown ICT specialists to keep e-Estonia running, meaning that there’s a desperate need to employ overseas experts. This is an issue that the Work in Estonia initiative is trying to address by introducing Estonia as an attractive working destination to potential, talented, would-be employees worldwide. The goal of “Book a job on Airbnb” was to initiate buzz in Finnish media and to become a hot topic among our target audience there.

Contributors:

Creative Director:	Tõnis Vassar
Copywriter:	Meelis Reiman
Art Director:	Helen Illend
Project Manager:	Triin Ratassepp
Producer:	Laura Reimann
Producer:	Siim Sups
PR:	Samuel Sorainen (Wolfcom OY)

IDEA AD AS

Location: Estonia