Best Construction Social Media Campaign

Audience * Design professionals (architects, architectural specifiers, engineers) * Contractors (commercial and residential buildings) * Building material dealers Goals The SIPs Madness campaign used an interactive, voting bracket contest designed to deliver on these marketing goals: * Gain contact information from interested architects, contractors and building material dealers to add to Premier’s marketing database for ongoing outreach * Educate building industry professionals on the multiple benefits of SIPs * Build brand awareness and loyalty for Premier SIPs * Gather insights on how customers rank various SIP benefits, to help inform future marketing efforts and message targeting * Increase Premier SIP’s Facebook likes and Twitter followers * Enhance engagement with Premier customers and potential customers on social media Ultimately, the purpose of these goals was to help generate sales leads and to drive sales for Premier SIPs.

Contributors:

PR Director:	Troy Brown, APR
Account Executive:	Stephen Mahnken
Marketing Director:	Becky Susan

BRANDNER COMMUNICATIONS, INC.

Location: United States