The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Online Video
Rip It Energy Fuel is the energy drink of choice among working class millenials. It’s economical (about $1 a can), it’s edgy (with flavors like F Bomb and G-Force) and it’s patriotic (having been a regular part of U.S. military rations in both Iraq and Afghanistan.)
So when Rip It dropped its first new flavor in years, they didn’t just want to put in on shelves. They wanted to do something fitting of their brand and their fans. So we delivered it. To an X-Games gold medalist. By drone.
This effort combined real-time social marketing with influencer/pro-gamer ProoF for an effective and exciting one-two punch with millenials.
Contributors:
| Managing Partner: | Bill Morden |
| Managing Partner: | Joe Morden |
| Executive Creative Director: | Jess Cook |
| Digital Content Specialist: | Emily Slomka |
| Art Director: | Brad Petrinec |
| Production: | One Better Productions |