The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Interactive Application
Audience and goal of advertisement/campaign
Faygo needed to reach out to its consumers across multiple generations. As a 110-year-old brand, it has fans of all ages, many of which are very active on social media. So TMV created a game that combined two important parts of Faygo’s brand identity — nostalgia and flavorful fun.
“Flavor Invaders” was inspired by the designs of great 80s video games, but distributed on the most modern of platforms, using Facebook as the primary driver for traffic, allowing us to appeal to several generations at once. The game gave fans a fun new way to interact with The One True Pop during Faygo’s slower winter months. The mission: protect your pop from pesky aliens. The reward: an exclusive gamer prize pack for one player every week. The promotion garnered 1.4K unique users and 3.8K app launches during its 2-month run, while building an even fizzier brand affinity for Faygo.
Contributors:
| Managing Partner: | Bill Morden |
| Managing Partner: | Joe Morden |
| Digital Director: | Lauren Davies |
| Art Director: | Brad Petrinec |