After 100+ years of putting pop in a bottle, Faygo decided to switch things up by creating Faygo Fountain and Faygo Frost, lines of fountain and frozen carbonated flavors available at select convenience stores. The audience for and goal of the website was two-fold: alert the army of Faygo fans about Frost and Unbottled (flavor options, where to buy, etc.), and give potential vendors an easy way to contact Faygo about stocking the new product.
Contributors:
Managing Partner: | Bill Morden |
Managing Partner: | Joe Morden |
Executive Creative Director: | Jess Cook |
Digital Director: | Lauren Davies |
Junior Art Director: | Paige Rosas |
Junior Copywriter: | Kent Beal |