There were multiple target audiences aimed by the new site, ranging from businesses and journalists to market analysts and researchers. The goal was to increase engagement, site traffic and visibility at all fronts as well as conversions in terms of enquiries, sign ups and content sharing. As a result of the new site all were increased by several times, a significant and obvious difference with the "before".
Contributors:
Marketing Manager: | James Edwards |
Consultant: | Sophie Zhang |
Consultant: | Angelos Kontopoulos |
IT Manager: | Khurram Ramzan |
NAXTECH
Location: United Kingdom