Best Advertising Online Ad

For the horror series Damien, TVGla and A&E “possessed” NY Post’s Page Six, turning it into “Page Six Six Six.” A custom multi-unit takeover featuring an overlay, masthead, seamless skin, and a 300x600 banner permeated the user’s experience. To construct the intricate banner, TVGla began with a flat piece of key art, then cut out each element and composited the pieces, adding motion graphics, several layers of depth, and live action video. The result was hypnotizing, leaving users helpless to resist the page’s power.

Contributors:

ECD:	Julie Gargan
CD:	Francisco Camberos
Account Director:	Oliver Newton
Producer:	Mat Aihara
Designer:	Francisco Camberos
Production Assistance:	Jaime Hernandez
Technical Director:	Larry Davidson
Development:	Jeffrey Grey, Andrew Kan
Strategy:	James Reynolds

TVGLA

Location: USA