Best Mobile Mobile Application, Best Of Show Mobile Application

TVGla’s goal when creating the PetMOJI native mobile application was to connect people to the film “The Secret Life of Pets” through their own pets. Users download the app to their phone, and it allows them to turn their pets into emojis. By creating a keyboard for users' phones, we made it simple for them to use their new app. With over 14 trillion possible combinations of features, users can create just about any type of dog or cat they want. To achieve this level of customizability, we needed to create hundreds of illustrations and use code to dynamically piece the pets together and then pose them for each of the different emoji expressions. The dogs and cats sit up, lie down, stick out their tongues, etc. All of this is done dynamically in the back-end code, which allows for the incredible number of options.

Contributors:

EVP :	Doug Neil
VP:	Sungmi Choi
Director:	Dylan Bridges
Manager :	Nick Zalucki
Coordinator:	Alissa Gwynn
Brian Pettigrew:	Account Director
Mat Aihara:	Producer
Julie Gargan:	ECD
Francisco Camberos:	Creative Director

TVGLA

Location: USA