The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DCPI CREATIVE GROUP


DISNEY X COACH

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Best Retail Online Ad, Best Of Show Online Ad

This video was created with the intent to revitalize Mickey Mouse and bring back the charm and personality that made audiences fall in love with him in the 1930's. In this collaboration, both Disney and Coach were able to celebrate the longevity of the iconic companies while truly cultivating an appreciation for the brands. This video was broadcast across the globe in online platforms and retail stores to launch the product collaboration. The hope was to produce a video that would speak to any and all audiences and unify the magic of Disney with the quality of Coach.

Contributors:

Director: Trevor Undi
Animation: Flux Animation Studio

DISNEY CREATIVE GROUP

Location: United States