The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MIRON COMMUNICATIONS


KELLOGG'S® BUILD YOUR OWN BURGER

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Best Food Industry Interactive Application

Our primary target audience is the commercial restaurant owner/operator and our goal is to influence their decision to menu veggie burger offerings including Morningstar Farms® and Gardenburger®.

Using our interactive Burger Menu Builder tool: https://www.kelloggsspecialtychannels.com/Home/BuildYourOwnBurger, operators can select from a variety of templates to create customized menus featuring selections of popular breads, proteins, toppings, cheeses and sauces. Users can select their color palette, add pricing options as well as upload their logo as they download, print and save their customized menu. The customized menus are used to promote Build Your Own Burger offerings to patrons.

Contributors:

Executive Creative Director: Wolfgang Hofmann
Senior Developer: Tami Chapman
Developer: Patrick Burrows
Account Supervisor: Anne Marie Vogel

MIRON COMMUNICATIONS

Location: USA