Best Employment Integrated Ad Campaign

Accenture has been involved in some truly amazing projects. The problem was broadcasting this message in the right way. As part of their recruitment efforts, Accenture wanted innovative ways in which to start conversations about what they did and how they did it. Something that could span graduate and experienced hire audiences; stopping these people in their tracks before giving them a surprising and welcome experience. Our solution was three innovative installations that sat under the #UnexpectedAccenture umbrella campaign, but were flexible enough to be standalone pieces. All installations were placed in areas relevant to our target audience and were also key elements of both experienced hire and graduate recruitment events – providing a attractive draw and conversation starter that allowed even more Accenture people the chance to speak to potential candidates.

Contributors:

Account Director:	Jenny Tremlett
Account Executive:	Susie Richardson
Senior Project Manager:	Jose Iglesias
Creative Director:	Ben Harlow
Senior Copywriter:	William Jeffreys
Art worker / Designer :	Chi Leung Fung
Digital Strategist:	Stuart Russell
Project Manager:	Tom Lawrence

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.