Best Real Estate Online Ad

This Search&Display campaign featured a pre-roll for the promo of the new and innovative Brown Harris Stevens Apple Watch integration of real time listings. Combining the pre-roll, the real time Search&Display inside the ad unit and a lead generation form inside the results, without leaving the ad unit, generated an unprecedented performance from this 300x250 ad unit on the Great Homes section of the New York Times.

RESULTS: In 2 months, this ad unit had a total of 18,123 Seconds ( 302 Minutes - 5.3 Hours ) of Time Spent, with 2354 Properties viewed ( average of 40 Properties per day ) and reached a CTR ( Click Through Rate ) of 3.67%.

Contributors:

EVP Technology- Brown Harris Stevens :	James Cahill
VP Web Engineering - Brown Harris Stevens:	Vincent D'Agostino
Director of Technology:	Matt Phillips

INOVENTIV CORP

Location: Canada

About the Agency:

Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.