Best Automobile Online Ad, Best Mobile Online Ad

Search&Display has successfully in the past, allowed web users to search a single Auto lot from within the ad unit, but with the O'Regan's campaign, we allowed visitors to source and view all live vehicle inventory, new and pre owned vehicles from all new and pre owned vehicles from all O'Regans dealerships. The campaign gave the The O'Regans Group a real time insight into the demand for their 37 Brands across 27 Locations in Nova Scotia Canada.

RESULTS:
From a campaign of only 6100 impressions, users spent a total of 48 Minutes interacting with the O'Regans Search&Display, viewed 1160 Vehicles and identified the most popular vehicles by VIN number and the most popular user locations for each dealership in real time.

Contributors:

VP Marketing and Communications - O'Regans Group:	Susan Johnston
Director of Technology- Inoventiv Corp:	Matt Phillips
Data Integration- Inoventiv Corp:	Michael Santos

INOVENTIV CORP

Location: Canada

About the Agency:

Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.