Best Manufacturing Website

Silhouette Appliances is a subsidiary company of the 65-year old Danby® company, which is one of Canada's largest and most iconic appliance companies (over $400 million in annual revenue). Silhouette Appliances is a product line of wine cellars, beverage centers, etc. that are positioned in the marketplace as a luxury and high quality product. Silhouette Appliances had a strong and high quality product line but didn’t have a brand identity the Danby team was satisfied with. They further had an old website that didn’t match the quality positioning of their products and was out-dated in functionality (e.g., not mobile responsive). This web design project was unique in that tbk Creative was tasked with not only building a new website but to simultaneously build a professional brand identity for the company that would match the high quality of its product line. The website needed to come across as luxurious in design, imagery, and core messaging, and for consumers to locate various products and be inspired about the experiences they could obtain in their kitchen as a result of selecting a Silhouette appliance. tbk Creative was tasked with building one of the highest quality appliance websites to date in North America so that Silhouette Appliances could continue to compete against other high category manufacturers in places like the USA, Canada, and Asia.

Contributors:

E-Commerce, Account Manager, Danby®:	Morgan Dundas
Marketing Manager, Danby®:	Iva Badjari
Marketing Manager, Danby®:	Gia Podobinksi
Senior Designer, tbk Creative:	Serj Kozlov
VP Technology, tbk Creative:	Andre Lefort
Associate Back End Web Developer, tbk Creative:	Jonelle Carroll-Berube
Associate Front End Web Developer, tbk Creative:	Scott Blinch
CEO & Creative Director, tbk Creative:	Melissa McInerney

TBK CREATIVE

Location: Canada