Best Retail Online Campaign

Seriously Sears is an “instacontent” campaign comprised of short, snackable, digital video content. It uses a highly-targeted, always on, digital and social content approach across all social channels.

The campaign launched in April 2015 with a series of :15 programmatic videos designed to generate sales and build brand equity. Over 130 pieces of content, including social stills, stop motion videos, cinemagraphs, and programmatic pre-roll videos were created to showcase the wide variety of brands and services that Sears has to offer.

In eight months, the “Seriously Sears” campaign exceeded all expectations for visit rates and engagement.

Contributors:

Chief Creative Officer:	Jason Peterson
Group Creative Director:	Chris Gyorgy
Sears, Chief Content Integration Officer:	Paul Hayward
Copywriter:	Bob Howe
Art Director:	Caroline Aldrich
Account Team:	Adam Burtaine, Jeanne Wu
Producers:	Lauren Shawe, Kara Weinert, Braden Wambach
Content Creators:	Ryan Chun, Craig Hensel, Chris Hainey
Production and Post Production:	Studio 6 CHI
Editor:	Steve Mach

HAVAS WORLDWIDE CHICAGO

Location: USA