Best Email Online Newsletter Campaign

FedEx Updates e-newsletter delivers advice and strategies, designed to help businesses succeed, by offering tips and suggestions from industry experts and peers on how to better serve customers.

More than an email, Updates is a monthly communication vehicle distributed to 2M+ customers, supporting efforts to drive increased engagement and generate monthly revenue of up to $135,000 for FedEx. Updates allows for targeting through data-driven intelligence to achieve personal, one-to-one communication, segmented into eight unique versions.

March 2015 – Marketing Segment combined an intriguing and inviting image with an interest-grabbing headline to make this a successful newsletter. It was visually enticing and the technical integration of live content, including video, countdown clock and location finder made this newsletter a sweet treat all around.

April 2015 – International Segment is the perfect example of how successful segmentation has been, resulting in the highest click-to-open rate of the year. Targeting small business customers who want, and need this information has proven to be a mutually beneficial endeavor providing FedEx with interested customers, and offering useful and engaging content to small business owners.

Month after month, FedEx Updates delivers creative and relevant content to subscribers, while continuing to evolve and exceed expectations.

Contributors:

Art Director:	Mary Ma, Epsilon
Senior Copywriter:	Michael Federighi, Epsilon
Account Manager:	Iryna Khopta, Epsilon
Content Marketing and Curation:	Ashley Praytor, FedEx
Brand:	Romilly Robinson, FedEx
Legal:	Stefanie Mintz, FedEx
Sr. Managing Editor:	Tess Langfus, Hanley Wood

EPSILON

Location: United States