From more than 20 separate websites to a single, streamlined destination: the new DubaiTourism.com — a hyper-personalized, end-to-end digital travel experience architected from the ground up to drive everything from consideration to conversion to advocacy.
Designed to serve Global Travelers, Business Decision Makers, Event Planners and internal constituencies, the responsive web experience shows Dubai’s unparalleled breadth and depth at a glance, delivering engaging user journeys thanks to a dynamic and intuitive engine that serves content based on the user’s location, interests, preferences and browsing history.
Rolling out to cover nine markets in six languages across every screen, the platform’s custom-built tools and resources include a robust trip planner, event publishing calendar, deals engine, pre-packaged itineraries, Trip Advisor-integration and smart search capability.
Contributors:
Creative Chief Officer: | Andreas Combüchen |
Executive Creative Director: | Stewart Krull |
SVP, Product & Platform: | Chris Daly |
Chief Creative Technologist: | Michael Moroney |
Associate Creative Directors: | Brian Barenio, Geovany Sosa |
Senior Art Director: | Yogi Naraine |
Senior Designer: | Darrin Amellio |
Senior Copywriter: | Sunshine Flint |
Associate Director of User Experience: | K.C. Geiger |
Technical Director: | David Pimentelli |
ATMOSPHERE PROXIMITY
Website: www.atmosphereproximity.com
Location: U.S.A
About the Agency:
Atmosphere is a digital services company operating at the intersection of customer experience, marketing and technology. Since opening our doors in 1999, our agile approach, entrepreneurial spirit and independent mindset have enabled us to move at the speed of digital disruption, while our ability to call upon the depth, breadth and expertise of more than 2,500 network partners in 67 offices around the world allows us to bring scale when needed.