Best Travel Social Media Campaign

Emirates Airline was adding a fourth daily flight from JFK. But with 74 international carriers operating in the metropolitan area, we couldn't just tell busy New Yorkers that Emirates offered four chances a day to connect to the world, we needed the news to stop them in their tracks. In the middle of New York’s Herald Square, we built a 20-foot-tall invitation to connect to the world. With our larger-than-life Connect 4 game board, global destinations became game chips and the Emirates cabin crew became our game show hosts. Hundreds of New Yorkers played in the snow for Business Class tickets to anywhere Emirates flies. After the game ended in Herald Square, it started all over again on 144 squares. Through our Instagram photo hunt, fans could explore four destinations to uncover a hidden Connect 4 game chip. Every photo revealed a clue and we filmed the Emirates cabin crew to help deliver them. Fans who found the game chip and told us their dream destination were entered for a chance to win a flight on Emirates.

Contributors:

Chief Creative Officer:	Andreas Combüchen
Executive Creative Director:	Stewart Krull
Creative Director:	Joel Bloom
Associate Creative Director:	Waimuk Sie
Senior Art Director:	Oleg Sarkissov
Senior Art Director:	Axel Giminez
Art Director:	Amber Wing
Copywriter:	Robert George
Director of Integrated Production:	David Quinta

ATMOSPHERE PROXIMITY

Website: www.atmosphereproximity.com

Location: U.S.A

About the Agency:

Atmosphere is a digital services company operating at the intersection of customer experience, marketing and technology. Since opening our doors in 1999, our agile approach, entrepreneurial spirit and independent mindset have enabled us to move at the speed of digital disruption, while our ability to call upon the depth, breadth and expertise of more than 2,500 network partners in 67 offices around the world allows us to bring scale when needed.