Best Manufacturing Interactive Application

To make the process of choosing doors for the home more intuitive and fun, Simpson Door Company published a bold, new Ideabook catalog. Designed to complement the award-winning simpsondoor.com website, the 2015 Simpson catalog follows the theme Inspiration at Your Door®, with 94 pages of design ideas for homeowners, architects and builders. Continuing Simpson’s more than 100 years of innovation, the Inspiration at Your Door Ideabook enables viewing of product videos and web content on mobile devices via the Layar app, for an immersive door selection experience. The intent was to supercharge the print catalog that many customers expect, with cutting edge interactive technology. Simpson helped introduce the Ideabook with a brief engaging video that reinforces the Simpson brand.

Contributors:

Marketing and Product Development Manager, Simpson Door Co.:	Brad Loveless

BRANDNER COMMUNICATIONS, INC.

Location: United States