Handsome Cycles shifted their business model, and wanted to cast upon a different reflection of what their brand is all about. What transpired was the idea of an unassuming bicycle brand that believes a quality bike is one of life’s best companions. The concept of the redesign was to create something that didn’t steer too far from the original, but to elevate and evolve it to a more universal audience.
Contributors:
Creative Director: | Joe Anderson |
Digital Art Director/Designer: | Drew Preiner |
Interactive Developer: | Kobby Appiah |
Copywriter: | Stephen Kent |
Brand Strategist: | Diana Ross-Gotta |
Project Manager: | Matt Thompson |
Video Director: | Dallas Currie |
KNOCK, INC.
Location: United States
About the Agency:
KNOCK is a creative agency inspired by what's next: Our design ignites the fusion of art, intellect and culture. We create elevated experiences that connect people to brands they love.