Best Pharmaceuticals Website

The audience for gopraxis.com consists of outsourcing personnel and clinical research professionals at pharmaceutical and biotech companies. These people are searching for a partner to recruit patients for medical research studies on various specific drug treatments. The purpose of the website is to demonstrate Praxis' deep expertise in recruiting patients for these clinical trials by highlighting results-driven experience, as well as evolving capabilities. Praxis goes to great lengths to humanize the entire experience - understanding the patients who are targeted, and then speaking to them as people, in their language. This is reflective in the tone and approach of the company website. The theme of "focused" is also woven throughout, as, unlike some competitors, patient recruitment is the company's sole focus.

Contributors:

Copywriter:	Matt Low
Art Director:	Lillian Selby
UX Designers:	Jon Gerlach & Marcia Rich
Creative Director:	David Buck
Director of Digital Strategy:	Alessandro Renzi
Account Supervisor:	Tricia Barrett

CROWLEY WEBB

Location: USA

About the Agency:

Crowley Webb has been a no-nonsense, nose-to-the-grindstone, zero-drama, dirt-under-the-fingernails agency since our humble beginnings back in 1986. Our founders, Joe Crowley and John Webb, used a phone booth in downtown Buffalo as their first office. But an industrious spirit, along with a dedication to both the client and the work, led to continuous growth and made us who we are today – a group of talented people who work hard day after day after day to produce ideas that work equally hard.