Marketers of the beauty industry are increasing their focus beyond just selling; they are now creating new luxurious, interactive experiences that would indulge their customers in all kinds of sensory experiences at the point of sale. New product experiences, such as novel retail and digital services, are here to build customers in-store experience and arouse interest on brand and products. We are on the spot of helping La Mer launch a regional iPad application that can support worldwide services of 11 countries.