On behalf of the show organizers of Expo! Expo! 2015, a2z served a series of educational and promotional emails to attendees and exhibitors. These emails provided quick tips, timely reminders and helpful links to the participants, helping them to maximize their planning and networking experience. The campaign was crucial in delivering high engagement and utilization of the a2z-powered exhibition website by the audience.
Contributors:
Vice President, Exhibitions & Events, IAEE: | Scott Craighead |
CEO & President, a2z, Inc.: | Rajiv Jain |
Sr. Director of Digital Marketing: | Nishita Jain |
Digital Marketing Coordinator: | Juli Cummins |
A2Z, INC.
Location: USA