Best Automobile Social Media Campaign, Best Mobile Social Media Campaign

This was an awareness campaign in social in support of Veterans Day, providing a behind the scenes perspective of our committment to service. This was demonstrated through social media videos of a Franchise owner who is a veteran, and who is helping another veteran. In the month of November, scheduled appointments increased 10X from social media.

Contributors:

Planner:	Chelsea Capps
Senior Account Executive:	Anthony Sancibrian
Associate Creative Director:	Joel Dinkel
Account Supervisor:	Jenny Bryant
Web Designer:	Ashley Udell
Account Executive:	Cooper Holliday

MYTHIC

Website: www.bemythic.com

Location: USA

About the Agency:

Located in the heart of downtown Charlotte, N.C., Mythic is a customer engagement agency that drives business outcomes for national and regional brands by transforming the way they market. We have one simple focus: connecting customers with brands in ways that are more meaningful, more engaging and more profitable. We excel at creating relevant, ongoing conversations with customers across channels, driving greater advocacy. Our marketing programs and platforms amplify the power and reach of our clients’ brands, building better business results. Mythic historically has had a strong concentration in Financial Services and Insurance (FSI), and we continued to grow that business in 2014, winning CRM duties from Ally. We also grew in 2014 with big brands outside the FSI category, including winning creative, digital and social from Crescent Communities, Maaco and Meineke.