Best Marketing Website

The RYOBI Days promotion was driven in partnership by Home Depot and TTI. With everyday lower prices, special promotional items, in-store merchandising, television and radio campaign, social and online advertising. This was one of the most extensive and successful promotional events to bring excitement and attention to the stores. Our campaign was unique in that in the power tool industry, no other brand has had a dedicated brand event. This is only made possible, with our exclusive agreement with Home Depot, meaning you can only buy RYOBI power tools through Home Depot.

Contributors:

Sr. VP of Marketing:	Mark Hartman
Director of Marketing:	Kelly Cavan
Merchandising Manager:	Jesse Rinzel

TECHTRONIC INDUSTRIES

Location: USA