Best E-zine Mobile Application

HKTDC Product Magazines App allows international traders to access 20+ product magazine titles published by the Hong Kong Trade Development Council (HKTDC). The app, together with the printed copies and online version of the product magazines, connect 5 million global buyers with a quality array of suppliers.

Buyers can download the latest issues of the product magazine for free via smartphones and tablet devices on iOS and Android platforms (search "HKTDC").

On top of featuring the latest market insights in the editorial content and suppliers' advertisements, the magazines are also the fair catalogues of the world-renowned HKTDC trade fairs, featuring event highlights, floor plans and exhibitor lists, facilitating the connections between buyers and suppliers.

Using the latest QR Code technology, the application features a pioneering Exhibitor Scanner for buyers. When buyers scan the dedicated QR Code which the HKTDC provided to each exhibitor at its booth, they can download the exhibitor's company information, electronic catalogue and advertisements, and save the information on their mobile devices.

Objectives:
• Encourage business connections between buyers and suppliers to enhance the sourcing efficiency of buyers while generating more sales leads for suppliers.
• Help buyers identify potential suppliers via the mobile app’s interactive features.
• Address the rapid growth of our trade fairs, as well as their physical and time limitations.
• Address weight and environmental concerns. Mobile versions of product magazines / fair catalogues are more eco-friendly, eliminating the need for buyers to carry print copies of magazines / catalogues around.

Contributors:

HONG KONG TRADE DEVELOPMENT COUNCIL

Location: 852

About the Agency:

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for traders, manufacturers and service providers. Our mission is to create opportunities for small- and medium-sized enterprises. With our network of more than 40 offices worldwide, and the city's natural business advantages, we provide a range of services to help global trade and promote Hong Kong as a platform for doing business with China and throughout Asia. HKTDC connects millions of international buyers and sellers through our integrated marketing services, namely trade fairs, hktdc.com online marketplace and product magazines, complemented with timely market intelligence, tailored business matching services and top-flight training and seminars.