Best Professional Services Interactive Application

In 2012, Google tapped Huge to consolidate, reorganize and redesign all of its websites housing information for the search giant’s advertising customers under a unified site. Google had always been a major contributor to the conversation around digital marketing, but its thought leadership was spread over 25 different sites—including Think Insights, Think Quarterly and many others. So Huge worked with Google to launch a primary destination for businesses, Think with Google. The content hub provides an engine of insights for the industry, offering perspectives from Google and other industry leaders, consumer behavior data from proprietary Google tools, and ground-breaking research. User needs, business goals, and organizational necessities were our priorities. To address all three, deep collaboration was necessary. At Huge, we hosted daily scrum meetings, biweekly site demos, and frequent workshops to construct the best solution as efficiently as possible. Think with Google’s content is arranged primarily by topics that are important to marketers, with a special section called “Marketer’s Almanac,” which helps planners prepare for events and seasons year round. Think with Google also provides Planning Tools to present data in ways that are customizable across industries and platforms. We’ve built a YouTube leaderboard that showcases a data-driven list of top-performing video creative, adding dynamic content and search functionality. The site has seen a 50% year-over-year increase in engaged visits, and a 300% increase in sharing activity, all of which translate into measurable business opportunities for Google.

Contributors:

HUGE

Location: United States