The rapid adoption and use of online banking, mobile banking and all of their related services is a well-known phenomenon in banking. With the introduction of new digital services, technology and customer use will only increase. To help differentiate Union Bank from its competitors and to make it easier to communicate that we offer these digital services, we have developed a sub-brand, called UBTgo.
UBTgo conveys the idea of freedom, mobility and progress. Consumers go somewhere every day; for things big and small and working toward achieving their dreams. At times, they will need the help of a bank and with our digital banking capabilities, UBT can be their bank, wherever they go.
UBTgo will set us apart from our competitors as a progressive bank that offers easy to use digital tools no matter where our customers go.
Contributors:
Digital Marketing Coordinator: | Kate Stous |
Assistant Vice President: | Curt Rohn |
Senior Graphic Designer: | Nick Evans |
Assistant Vice President: | Sally Jarecke |
UNION BANK & TRUST
Location: USA