The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LIBERTY MUTUAL


COVERAGE COMPASS

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Best Insurance Email Message

This email was sent to current Liberty Mutual customers who either are signed up or not signed up for online policy management. The goal of the campaign was to promote new services: Online Policy Change options and Coverage Compass. Customers should feel that these enhancements and changes provide them with expert resources and thoughtfully designed tools that make insurance policy management easier and more accessible.

Contributors:

Director of Email: Steven Backhaus
Email Senior Specialist: Christina Pizzi
Creative Agency: Havas Worldwide
Developer: Melissa Briscoe

LIBERTY MUTUAL

Location: United States