The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

INOVENTIV CANADA CORP


HALSTEAD PROPERTY AGENT ADS

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Best Real Estate Online Ad

Search&Display turns Halstead Agent ads into a Halstead search engine.

What if each real estate agent could insert all their exclusive listings into one online ad...and allow buyers to search and view the agents exclusives plus all their Broker properties inside the agent’s own personal Search&Display campaign ?

Search&Display for Agents, is a fully integrated, multimedia online advertising system for real estate professionals. This end-to-end application maximizes the profile of the Agent, increases the dwell time on the agents listings exponentially and dramatically improves the value of each display advertising budget.

With the integration of the brokers database and the Agents Featured Properties to engage potential buyers, Search&Display delivers more qualified leads by generating a real time personal conversation with each and every user.

Search&Display ‘s unique non-interruptive technology attracts and captivates users because it allows them to search and retrieve all available agent and broker properties without having to leave the page they navigate to.


Why are Search&Display Halstead Agent Ads are unique?

• Turns Agent ads into real time mini search applications
• Allows sampling without forcing a click through
• Personalizes user engagement
• Allows buyers to search ALL Agent Featured Properties and all Halstead listings
• Significantly reduces production costs and time to market
• Radically changes the way people interact with Agent ads
• Better lead generation for each agent.
• Agents can place Search&Display on any website and their own personal website.
• The consumer is in control of their experience with the brand

Contributors:

EVP: Jim Cahill, EVP Terra Holdings LLC
President & CEO: John Marshall, Inoventiv Canada Corp
UX: Clinton Boal, Inoventiv Canada Corp

INOVENTIV CORP

Location: Canada

About the Agency:

Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.