Best Information Services Online Campaign

Now in its 6th year, CSC's CIO/IDC Survey is widely considered the best available resource to gauge the pulse of CIOs across every industry around the globe. Dubbed the "CIO Barometer," it provides valuable insight into the trends driving technology, and how a CIO peer group is poised to respond to those trends. Faction needed to create a multi-touch demand generation campaign around the survey results report to drive interest and downloads on a custom experiential microsite that collected direct and indirect leads within a very specific — and guarded — target audience.

Contributors:

FACTION MEDIA

Location: United States