Best Manufacturing Integrated Ad Campaign

Emerson's Micro Motion created a category-defining product — a liquid flow meter that was far more accurate and reliable than anything else available. Over the course of time, that technology became more sensitive to competitive and market factors, and Micro Motion needed to augment their sales efforts with a campaign designed to target specific decision makers in a complex purchase cycle. The challenge was to create a narrowly focused campaign that provided insight into Micro Motion's product, processes and people to instill a sense of integrity among customers and prospects.

Contributors:

FACTION MEDIA

Location: United States