Best Hotel And Lodging Integrated Ad Campaign

The Holiday Inn brand has served as an iconic part of the American landscape for more than 60 years. It was founded on a desire to offer affordable, accessible and consistent hotel accommodation to travelers. Focusing on a contemporary traveler audience who work hard to build a better life for themselves, their family, and their community, our integrated “Journey to Extraordinary” campaign updates perceptions of the brand. We do this by celebrating the stories of our ever-evolving guests, on a highly emotional level through a variety of mediums; and this poignant storytelling comes together on holidayinn.tumblr.com.

Contributors:

SVP, Americas Brands, InterContinental Hotels Group:	Heather Balsley
Vice President, Holiday Inn, Americas, InterContinental Hotels Group:	Maurice Cooper
Marketing Director, Holiday Inn, Americas, InterContinental Hotels Group:	Raul Ortiz
Marketing Director, Americas, InterContinental Hotels Group:	Seth Freeman
Global Social Marketing Manager, InterContinental Hotels Group:	Megan VanDoran
Vice President, account, POSSIBLE:	Robert Roy Mapes
Program Manager, POSSIBLE:	Brenda Fackler
Creative Director, POSSIBLE:	Jon Dietrich
Associate Creative Director, POSSIBLE:	Troy Brock
Global Creative Director, Ogilvy:	Jason Aspes

OGILVY

Location: United States