Best Automobile Integrated Ad Campaign

On and off the racetrack, Suzuki has led the industry with its top-tier racing programs and championship-winning products, so we were excited to give them a champion-level integrated campaign for the global launch of the new 2015 RM-Z450 motocross bike.

To build hype and awareness around this new class-leading motorcycle, we recruited the greatest motocross racer of all time, Ricky Carmichael (RC). From the air by helicopter and on the ground, we shot at RC’s private training facility in the backwoods of Georgia, producing a technical video that highlighted all of the new features of the bike. We put the video on a dedicated microsite that allowed the content to be king, and sell the bike sight unseen.

Interest and earned media continues to build around this top contender, with a highly targeted digital media and print campaign running throughout the summer of 2015.

Contributors:

Matt Hussey:	Account Director
Patryk Tenorio:	Project Manager
Jeff Wagener:	Executive Creative Director
Audrey Kell:	Art Director
Darren McArdel:	Jr. Art Director
Mike Keller:	Sr. Media Planner
Jon Clifton:	Copywriter
Rick Truncali:	Senior Software Developer

QUESTUS

Website: www.questus.com

Location: USA

About the Agency:

Questus is a full-service digital agency. We don’t follow the rules. We reinvent them. We’re digital natives. We started back when the web was still fresh, still uncharted territory. Without the old guard playbook to guide us, we used the skills we had at hand: Logic. Curiosity. Empathy. Imagination. So our passions are dedicated to all the things we can do, instead of everything we can’t. And our imaginations aren’t restricted by the knowledge of what’s been done before. Our aim is to bring authenticity and transparency to the party. No longer just moving products off shelves but moving people to action. Not persuading them but empowering them to be the best they can by building experiences that hit home and ring true. That inspire trust. Change conviction. And possibly, even help change the world for good.