Best Media Online Campaign

Roberto Coin partnered with Forbes, to leverage Forbes' BrandVoice native advertising platform to drive more traffic and engagement to their e-commerce website. Forbes BrandVoice transforms brands into publishers by providing a paid program that lets brands actively publish content directly to Forbes.com and reach the site’s audience of 32.3 million monthly unique visitors. Roberto Coin’s goal was to engage their existing target audience (women ages 35-60yrs), and also gain a new audience- men and a younger female customer. Roberto Coin had unlimited access to Forbes’ native advertising platform through BrandVoice, providing a visible opportunity for the brand to produce timely content that subtly integrated their brand into topics that resonated their target consumer (ie: Art Basel From a Local’s Perspective). Roberto Coin’s content generated over 40k page views in its first phase, and as a testament to the engagement of the RobertoCoinVoice reader, visitors who went to the brand’s website from the BrandVoice pages spent the most time on the site overall. Not only is Roberto Coin the first luxury partner to utilize Forbes BrandVoice platform in this capacity, but they join a short list in their category of luxury brands who have produced native content at such quality and scale. All content on Roberto Coin’s BrandVoice pages was produced directly by the brand, with the assistance of Forbes Brandvoice Team.

Contributors:

Forbes Luxury Manager:	Olivia Gelade
VP Advertising Sales Eastern Region:	Jessica Sibley
Roberto Coin:	Tatiana Imamura
Public Relations Kinney & Kinsella:	Katie Kinsella
Forbes BrandVoice, Senior Brand Producer:	Nicole Whitsett
Forbes BrandVoice, Associate Brand Producer:	Lara Rojas

FORBES MEDIA

Location: US